In a world drowning in numbers yet starving for meaning, we need more than just beautiful charts or accurate graphs.
Hi, I’m Valentina D’Efilippo
award-winning designer, author and founder of Apostrophe One.
Design is a superpower
Design is a superpower
It can help us make sense of the world and connect with one another.
It can help us make sense of the world and connect with one another.
For almost two decades, I've helped people and organisations — from Google and Spotify to the NHS and European Parliament — use design to clarify complexity, drive change, spark emotions, and tell stories that matter.
For almost two decades, I've helped people and organisations — from Google and Spotify to the NHS and European Parliament — use design to clarify complexity, drive change, spark emotions, and tell stories that matter.
Free resources
Start building bridges of knowledge now with these free resources and tools for designing with data
The Art of Sailing
Harnessing the power of the wind, sailing is both a skill and an adventure. Whether racing across the waves or leisurely cruising, it’s a timeless way to explore the vast blue expanse.
Academy
Academy
Academy
Master the Art of Visual Storytelling with Data
Helping people think visually and strategically to translate data into compelling stories.
Fully booked
Enterprise
In person or live online - train your team how you need it, when you need it.
Fully booked
Enterprise
In person or live online - train your team how you need it, when you need it.
Fully booked
Enterprise
In person or live online - train your team how you need it, when you need it.
Limited seats available
Public Courses
Be clear. Be inspiring. Be a leader who delivers insight with confidence, craft and clarity.
Limited seats available
Public Courses
Be clear. Be inspiring. Be a leader who delivers insight with confidence, craft and clarity.
Limited seats available
Public Courses
Be clear. Be inspiring. Be a leader who delivers insight with confidence, craft and clarity.
Don’t take our word for it.
"I thoroughly enjoyed this workshop. Despite being held over Zoom, there was a lot of interactivity and the hands-on exercises were incredibly valuable. Most importantly, I felt very inspired coming out of this workshop and am excited to explore further."
Adrian Liu
Assistant Professor of Physics & William Dawson Scholar, McGill University
"I thoroughly enjoyed this workshop. Despite being held over Zoom, there was a lot of interactivity and the hands-on exercises were incredibly valuable. Most importantly, I felt very inspired coming out of this workshop and am excited to explore further."
Adrian Liu
Assistant Professor of Physics & William Dawson Scholar, McGill University
"I thoroughly enjoyed this workshop. Despite being held over Zoom, there was a lot of interactivity and the hands-on exercises were incredibly valuable. Most importantly, I felt very inspired coming out of this workshop and am excited to explore further."
Adrian Liu
Assistant Professor of Physics & William Dawson Scholar, McGill University
"I thoroughly enjoyed this workshop. Despite being held over Zoom, there was a lot of interactivity and the hands-on exercises were incredibly valuable. Most importantly, I felt very inspired coming out of this workshop and am excited to explore further."
Adrian Liu
Assistant Professor of Physics & William Dawson Scholar, McGill University
"This is an engaging and well-structured course with a very knowledgeable tutor. It is essential for those who want to increase the impact of their work, and particularly for those working in roles that require communication with groups of people."
Dr Vageesh Jain
ST3 Registrar in Public Health Medicine & Academic Clinical Fellow, UCL London
"This is an engaging and well-structured course with a very knowledgeable tutor. It is essential for those who want to increase the impact of their work, and particularly for those working in roles that require communication with groups of people."
Dr Vageesh Jain
ST3 Registrar in Public Health Medicine & Academic Clinical Fellow, UCL London
"This is an engaging and well-structured course with a very knowledgeable tutor. It is essential for those who want to increase the impact of their work, and particularly for those working in roles that require communication with groups of people."
Dr Vageesh Jain
ST3 Registrar in Public Health Medicine & Academic Clinical Fellow, UCL London
"This is an engaging and well-structured course with a very knowledgeable tutor. It is essential for those who want to increase the impact of their work, and particularly for those working in roles that require communication with groups of people."
Dr Vageesh Jain
ST3 Registrar in Public Health Medicine & Academic Clinical Fellow, UCL London
"This course was fantastic. Absolutely essential for anyone communicating with the public, putting out reports, visualising data... for pretty much anyone, to be honest! Engaging throughout, and we walked away with a clear set of lessons and tools for effective visualisation."
Polly Ashmore
Public Health Specialty Registrar
"This course was fantastic. Absolutely essential for anyone communicating with the public, putting out reports, visualising data... for pretty much anyone, to be honest! Engaging throughout, and we walked away with a clear set of lessons and tools for effective visualisation."
Polly Ashmore
Public Health Specialty Registrar
"This course was fantastic. Absolutely essential for anyone communicating with the public, putting out reports, visualising data... for pretty much anyone, to be honest! Engaging throughout, and we walked away with a clear set of lessons and tools for effective visualisation."
Polly Ashmore
Public Health Specialty Registrar
"This course was fantastic. Absolutely essential for anyone communicating with the public, putting out reports, visualising data... for pretty much anyone, to be honest! Engaging throughout, and we walked away with a clear set of lessons and tools for effective visualisation."
Polly Ashmore
Public Health Specialty Registrar
"Valentina's clear expertise in, and enthusiasm for, storytelling via infographics and data visualisation helped to make her workshop delivery both informative and inspiring. I left the sessions excited to open up my sketchbook and to start putting learning into practice."
Helen Strachan
Freelance Bid and Fundraising Professional
"Valentina's clear expertise in, and enthusiasm for, storytelling via infographics and data visualisation helped to make her workshop delivery both informative and inspiring. I left the sessions excited to open up my sketchbook and to start putting learning into practice."
Helen Strachan
Freelance Bid and Fundraising Professional
"Valentina's clear expertise in, and enthusiasm for, storytelling via infographics and data visualisation helped to make her workshop delivery both informative and inspiring. I left the sessions excited to open up my sketchbook and to start putting learning into practice."
Helen Strachan
Freelance Bid and Fundraising Professional
"Valentina's clear expertise in, and enthusiasm for, storytelling via infographics and data visualisation helped to make her workshop delivery both informative and inspiring. I left the sessions excited to open up my sketchbook and to start putting learning into practice."
Helen Strachan
Freelance Bid and Fundraising Professional
Join the next Masterclass
The live online cohorts open to the public run online three times a year. This high impact and engaging programme will transform the way you present data in just three days. Be the first to know when new sessions open.
Consultancy
Consultancy
Consultancy
Make complexity not only accessible, but moving and memorable.
Design partnerships that bring clarity to complexity and beauty to data.
Infographics
Editorial commissions
Strategic storytelling
Data Narratives
Where data becomes beautiful and accessible through design and storytelling.
Infographics
Editorial commissions
Strategic storytelling
Data Narratives
Where data becomes beautiful and accessible through design and storytelling.
Infographics
Editorial commissions
Strategic storytelling
Data Narratives
Where data becomes beautiful and accessible through design and storytelling.
Infographics
Editorial commissions
Strategic storytelling
Data Narratives
Where data becomes beautiful and accessible through design and storytelling.
Exhibitions
Installations
Immersive media
Data Experiences
Where data becomes transformational through creativity and innovation
Exhibitions
Installations
Immersive media
Data Experiences
Where data becomes transformational through creativity and innovation
Exhibitions
Installations
Immersive media
Data Experiences
Where data becomes transformational through creativity and innovation
Exhibitions
Installations
Immersive media
Data Experiences
Where data becomes transformational through creativity and innovation
Dashboards
Dashboards
Products
Design Systems
Data Solutions
Where data becomes intelligence through tailored designed solutions
Dashboards
Dashboards
Products
Design Systems
Data Solutions
Where data becomes intelligence through tailored designed solutions
Dashboards
Dashboards
Products
Design Systems
Data Solutions
Where data becomes intelligence through tailored designed solutions
Dashboards
Dashboards
Products
Design Systems
Data Solutions
Where data becomes intelligence through tailored designed solutions
Don’t take our word for it.
"I thoroughly enjoyed this workshop. Despite being held over Zoom, there was a lot of interactivity and the hands-on exercises were incredibly valuable. Most importantly, I felt very inspired coming out of this workshop and am excited to explore further."
Adrian Liu
Assistant Professor of Physics & William Dawson Scholar, McGill University
"I thoroughly enjoyed this workshop. Despite being held over Zoom, there was a lot of interactivity and the hands-on exercises were incredibly valuable. Most importantly, I felt very inspired coming out of this workshop and am excited to explore further."
Adrian Liu
Assistant Professor of Physics & William Dawson Scholar, McGill University
"I thoroughly enjoyed this workshop. Despite being held over Zoom, there was a lot of interactivity and the hands-on exercises were incredibly valuable. Most importantly, I felt very inspired coming out of this workshop and am excited to explore further."
Adrian Liu
Assistant Professor of Physics & William Dawson Scholar, McGill University
"I thoroughly enjoyed this workshop. Despite being held over Zoom, there was a lot of interactivity and the hands-on exercises were incredibly valuable. Most importantly, I felt very inspired coming out of this workshop and am excited to explore further."
Adrian Liu
Assistant Professor of Physics & William Dawson Scholar, McGill University
"This is an engaging and well-structured course with a very knowledgeable tutor. It is essential for those who want to increase the impact of their work, and particularly for those working in roles that require communication with groups of people."
Dr Vageesh Jain
ST3 Registrar in Public Health Medicine & Academic Clinical Fellow, UCL London
"This is an engaging and well-structured course with a very knowledgeable tutor. It is essential for those who want to increase the impact of their work, and particularly for those working in roles that require communication with groups of people."
Dr Vageesh Jain
ST3 Registrar in Public Health Medicine & Academic Clinical Fellow, UCL London
"This is an engaging and well-structured course with a very knowledgeable tutor. It is essential for those who want to increase the impact of their work, and particularly for those working in roles that require communication with groups of people."
Dr Vageesh Jain
ST3 Registrar in Public Health Medicine & Academic Clinical Fellow, UCL London
"This is an engaging and well-structured course with a very knowledgeable tutor. It is essential for those who want to increase the impact of their work, and particularly for those working in roles that require communication with groups of people."
Dr Vageesh Jain
ST3 Registrar in Public Health Medicine & Academic Clinical Fellow, UCL London
"This course was fantastic. Absolutely essential for anyone communicating with the public, putting out reports, visualising data... for pretty much anyone, to be honest! Engaging throughout, and we walked away with a clear set of lessons and tools for effective visualisation."
Polly Ashmore
Public Health Specialty Registrar
"This course was fantastic. Absolutely essential for anyone communicating with the public, putting out reports, visualising data... for pretty much anyone, to be honest! Engaging throughout, and we walked away with a clear set of lessons and tools for effective visualisation."
Polly Ashmore
Public Health Specialty Registrar
"This course was fantastic. Absolutely essential for anyone communicating with the public, putting out reports, visualising data... for pretty much anyone, to be honest! Engaging throughout, and we walked away with a clear set of lessons and tools for effective visualisation."
Polly Ashmore
Public Health Specialty Registrar
"This course was fantastic. Absolutely essential for anyone communicating with the public, putting out reports, visualising data... for pretty much anyone, to be honest! Engaging throughout, and we walked away with a clear set of lessons and tools for effective visualisation."
Polly Ashmore
Public Health Specialty Registrar
"Valentina's clear expertise in, and enthusiasm for, storytelling via infographics and data visualisation helped to make her workshop delivery both informative and inspiring. I left the sessions excited to open up my sketchbook and to start putting learning into practice."
Helen Strachan
Freelance Bid and Fundraising Professional
"Valentina's clear expertise in, and enthusiasm for, storytelling via infographics and data visualisation helped to make her workshop delivery both informative and inspiring. I left the sessions excited to open up my sketchbook and to start putting learning into practice."
Helen Strachan
Freelance Bid and Fundraising Professional
"Valentina's clear expertise in, and enthusiasm for, storytelling via infographics and data visualisation helped to make her workshop delivery both informative and inspiring. I left the sessions excited to open up my sketchbook and to start putting learning into practice."
Helen Strachan
Freelance Bid and Fundraising Professional
"Valentina's clear expertise in, and enthusiasm for, storytelling via infographics and data visualisation helped to make her workshop delivery both informative and inspiring. I left the sessions excited to open up my sketchbook and to start putting learning into practice."
Helen Strachan
Freelance Bid and Fundraising Professional
Only 1 slot available for next quarter
Have a project in mind?
Every dataset holds a story that matters. We're here to build the bridge between your insights and the people who need to hear them.
Our Books
Valentina’s best-selling books have reached thousands of readers worldwide, helping them see complex topics in a new light.
Britannica's Encyclopedia Infographica
The Infographic History of the World
Britannica's Encyclopedia Infographica
The Infographic History of the World
Britannica's Encyclopedia Infographica
The Infographic History of the World
Britannica's Encyclopedia Infographica
The Infographic History of the World
From The Royal Institution, TEDx to AdobeMAX, Valentina delivers keynotes that change how people see data and experience the world. She brings stories, visuals, and strategy to the stage to inspire teams, leaders, and creatives alike.
Hire Valentina to speak
Newsletter
Join data storytellers and design leaders making their insights count
Academy
Newsletter
Join data storytellers and design leaders making their insights count
Academy
Newsletter
Join data storytellers and design leaders making their insights count
Academy
Newsletter
Join data storytellers and design leaders making their insights count
Academy
Newsletter
Join data storytellers and design leaders making their insights count
Academy
Newsletter
Join data storytellers and design leaders making their insights count
Academy