Britannica’s Encyclopedia Infographica
Reinventing Knowledge for Young Minds
Client
Britannica What on Earth Books
Services
Illustrated book Editorial infographics
Recognitions
Winner, British Book Design and Production Award (Best Children’s Educational Book)
Silver, Junior Design Award (Best Designed/Illustrated Children’s Book, Factual)
Shortlisted, English 4–11 Picture Book Awards (Nonfiction, 7–11)
Shortlisted, The Week Junior Book Awards (Nonfiction)
Shortlisted, ASE Book of the Year (Primary)
Silver, European Design Awards (Printed Infographics)
Links
What if an encyclopedia could explain the world through data — visually?
Commissioned by Britannica, Encyclopedia Infographica reimagines the reference book as a fully illustrated data companion. Across more than 250 original infographics, children don’t just absorb facts, they explore stories told through charts, diagrams, maps, and illustrations.
The Challenge
Traditional encyclopedias are text-heavy, dense and abstract, leaving many readers behind. Our challenge was to bring clarity without flattening complexity. The solution was a new visual language that used scale, humour, and metaphor to ground abstract ideas in terms children could grasp. From showing wealth inequality through the sharing of a cake to imagining how many kids it would take to hug the world’s tallest tree.
The Solution
Working closely with Britannica’s editorial team, we developed a cohesive design system that balanced playfulness with rigour. One-to-one scales made the vast tangible, colour-coded systems made content easy to scan, and inclusive illustrations ensured all readers could see themselves in the book. Every spread became a gateway to discovery — turning space, time, and biology into something children could feel as well as understand.
The Impact
Encyclopedia Infographica changed how children engage with knowledge. It offered a reference book that invited curiosity, sparked conversations, and gave visual learners a seat at the table. Celebrated by educators and designers alike, it proved that data storytelling can inspire the next generation of thinkers.
Want to turn content into a visual adventure for all ages?
Let's design knowledge that sticks.
Credits
Design: Valentina D’Efilippo Writer: Andrew Pettie Data Journalism: Conrad Quilty-Harper Editorial Lead: Natalie Bellos Photography: Britannica Group contributors Data Researchers: Britannica Books / What on Earth Books
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